SOCIALS FIRST CONTENT
Built to stop the scroll. Engineered for the algorithm.
The Director’s Perspective
In a vertical world, every millisecond is a battle for attention. I apply a Director’s eye to short-form content, ensuring the pacing, sound design, and visual hooks work in perfect harmony to drive retention and maximize reach. Whether it’s high-energy athletic profiles or viral-ready brand clips, I create edits that don’t just exist—they dominate.​​
Strategy-led editing designed to maximize audience retention and drive organic engagement.
@by_molly_and_aaron
My work with organisations such as Visit Galway proves my ability to craft high-performing socials that command attention. These strategies consistently deliver results, pushing account reach to 100k and reels past 10k views.
@ATYOURPEAKFITNESS
Cathrin needed impactful socials to empower women aged 30+ to start moving, gaining strength and confidence. This was part of a series I produced for her, as well as over 80 exercise videos for her app.
@theemmbrookschool
To spotlight their open days, The Emmbrook School required punchy promotional content to hook prospective families. I showcased the school’s vibrant culture, prioritizing a high-energy, student-led approach that resonated.
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Why it works
To hit those high-traffic milestones, I focus on three core pillars:
THE HOOK
Identifying the strongest visual or audio "grab" within the first 1.5 seconds to prevent the scroll.
THE RHYTHM
Matching the cut-to-beat precision that keeps viewers engaged until the final frame.
THE INTENT
Ensuring the edit matches the specific platform’s "vibe" while maintaining your unique brand identity.​​​